Brooklyn-based design firm West Elm will soon offer rentalable bedding in a partnership with Rent the Runway, Inc.
Rent the Runway, an online clothing rental company, is a pioneer in the field of high-end fashion.The company is now diversifying its brand through collaboration with West Elm, a furniture and design company.. Consumers looking to update their bedroom decor can now rent seasonal West Elm textiles starting this summer.
Rent the Runways will have the bedding available.Shoppers can choose a bedroom or living room bundle designed by West Elm designersThe bedroom bundle includes a coverlet, blanket, throw or blanket, decorative pillows and shams. While the living room bundle will contain decorative pillows or a throw, it includes a quilt, coverlet, throw, blanket, throw or throw, decorative pillows and shams.
Sam Rosensweig, Rent the Runway’s PR representative, provided me with a statement by Jenny Hyman (Co-Founder and CEO) She stated:
This is a significant moment for Rent The Runway and the entire sharing economy. This partnership will allow us to express our feelings through home decor.
Here’s a sneak peak at the Rent the Runway bedroom bundle created by West Elm.
Renting a bundle is as easy as renting any other item through Rent the Runways’ online service.Each bundle is one item. The rental period will be the same for each item.(Plus the possibility to change styles(It all depends on the subscription that you buy. There will be 26 curated bundles, offering Rent the Runway subscribers a variety of styles and options. The selections come in a variety of colors, including silk, flax linen and velvet.
Do You Want To Rent A Bedding Bundle
Many companies have tried furniture leasing from the beginning of Rent-A-Center through the present day of IKEA.Feather, a furniture rental company, partnered with West Elm last year to offer shoppers the opportunity to rent complete living and dining rooms.. I can’t help but wonder, now that West Elm and Rent the Runway have made it possible to lease blankets and pillows, is everything available for rent?
Recent reports on the financial success of the apparel rental industry suggest that it is growing rapidly. Coherent Market Insights predicts that the online rental market will generate billion by 2023. Its previous value was billion. The recent West Elm/Rent the Runway partnership may strike a different chord, with its emphasis on bedding.
West Elm has curated a Rent the Runway bedding package.
Some people might find sharing bedding products less appealing than sharing a blouse or an armoire (we all sleep on them).I’m not sure if I would rent bedding.. I love to slobber on my pillows and wake up with mascara all over my sheets. While I am sure that items are cleaned thoroughly before they are rented, bedding is my favorite thing.
Alex Bellos, President of West Elm, asserts that rentable bedding packages offer consumers the opportunity to explore new design possibilitiesEach of the 26 home bundles is a chance for subscribers to express their bold and playful style through decorating. People who want to try out home decor but are not yet ready to do so.CommitA service such as this might be beneficial to someone who is a particular style.
Rent the Runway subscribers will have access to both the living room and bedroom bundles from West Elm starting in the summer. West Elm is already hosting promotional events in-store.
